A thriving hourly workforce is a competitive advantage. Today, every franchise struggles to hire enough people to maintain operations; resulting in lost revenue, dissatisfied customers, and overworked staff. Without evolving how to attract and hire new people, things will only worsen, with many businesses reducing hours or closing locations, and franchise royalties will ultimately suffer.
Franchise brands need to care about the staffing level of their franchisees because the staff’s quality directly impacts the franchise’s success as a whole: The quality of service by franchisees directly impacts the franchisor’s reputation. Therefore, it is in the franchisor’s best interest to ensure that the franchisee’s staff adequately with competent and qualified employees.
Additionally, franchise brands may have certain staffing requirements outlined in their franchise agreements, which franchisees must comply with to maintain their franchise status. Failure to meet these requirements often results in penalties or even termination of the franchise agreement. Therefore, franchise brands closely monitor the staffing levels of their franchisees to ensure that they meet these requirements and provide a quality experience for customers. Why not put in place efficient, low-cost mechanisms to support this?
Wirkn provides a proven channel that helps franchise brands to improve candidate yield, streamline recruitment, and provide an on-brand experience to all stakeholders, ultimately reversing labor challenges. This model works across franchises of all types- fast food, fast casual, retail, automotive, service, education, fitness, beauty, real estate, and pet services.
Candidate sourcing
Tap into Wirkn’s community of hourly retail job seekers. Leverage Wirkn’s proprietary algorithms to increase reach and attract candidate traffic from Google, job boards, social media, and your Franchise brand’s website / digital channels to your franchisees. Enable your franchisees to promote openings through their existing networks, deploy QR codes to grab foot traffic, and convert applicants with a frictionless hiring experience for all parties.
Wirkn is a proven channel that operates at the ground level to improve candidate yield, streamline recruitment, and provide an on-brand experience, ultimately reversing labor challenges. Maximize your digital real estate: Use your retail brand’s career page, social media and signage as a magnet for staff.
Wirkn makes retail hiring effortless:
- Provide candidates with a compelling, digital-first, mobile-first experience that drives conversions
- Leverage video introductions to better triage high volumes of candidates
- Give Hiring Managers smart candidate filtering – by availability, location, skills- & unified messaging & texting
Most importantly, Wirkn’s hyperlocal model works: We’ve powered 3MM+ applications and counting.
Benefits
There are many reasons why deploying Wirkn benefits both the Franchise brand and the Franchisee:
- Consistency and standardization: Wirkn helps ensure consistency and standardization across all franchise locations, ensuring that each franchisee is using the same recruiting process and criteria to evaluate candidates. This helps maintain the quality and reputation of the franchise brand.
- Streamlined hiring process: Wirkn’s platform offers a streamlined hiring process that simplifies the recruitment process, making it easier and faster for franchisees to find and hire the right candidates. This saves time and money for both the franchisor and franchisees, as well as reduces the potential for turnover.
- Improved candidate experience: Wirkn’s platform provides a mobile-friendly and user-friendly experience for candidates, making it easier and more convenient for them to apply for jobs at franchise locations. This improves the candidate experience and helps attract top talent to the franchise.
- Analytics and insights: Wirkn’s platform provides valuable analytics and insights into the recruitment process, including data on candidate sources, applicant demographics, and hiring trends. This information helps to optimize recruitment strategies and improve the overall hiring process for the franchise brand.
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