Hourly Recruitment is characterized by being high-volume. Are you doing enough to attract candidates?
The Power of Omnichannel Recruiting
When hiring hourly workers, businesses often need many people to apply. However, recruiters miss out on many potential workers by only using one way to find candidates– for example, a single job board or a sign in a storefront or restaurant.
That’s where an omnichannel recruiting strategy comes in. In recruitment, omnichannel refers to posting openings across as many channels as possible to get the word out. This can include in-store, mobile, and online via social media, job boards, and the brand’s own career site, for example. The goal is to make sure the job is easy to find, especially for people nearby, and that it’s simple for them to apply.
Think of it like advertising: job openings must be shown to people in the right places. Why limit who can see your postings?
Promote Your Openings Strategically
Your job posting mix should maximize the following channels (this may vary on a regional basis):
Job Boards and Portals: These platforms consolidate job postings and offer advanced search functionalities and candidate filtering options. All too often, recruiters miss out by concentrating all their efforts on a single job board instead of tapping into many. Indeed is a key job board, but there are others, some very local, that should be included in the mix.
Career Website: Besides brand, culture, and values, a company’s career site should also include a list of current openings, detailed job descriptions, and recruitment policies. This provides candidates with a comprehensive understanding of the company and its opportunities.
Social Media: Offers unparalleled reach and engagement capabilities. It allows businesses to target specific demographics, share engaging content, and foster direct interactions with candidates.
Word of Mouth is an oldie but a goodie. Having employees (or friends of the company) tell their friends or family about job openings is a powerful way to spread the word. Make sure they have good things to say!
Get More Candidates to Apply
Characterized by its high volume, hourly hiring relies on accessing a vast pool of candidates to achieve the desired results. Therefore, more than traditional recruiting methods are required, leaving many potentially excellent hires undiscovered.
With omnichannel recruiting, companies can break free from these constraints and tap into multiple talent sources, improving their chances of finding the perfect fit for their hourly positions. It’s all about reaching as many people as possible on job websites, social media, networking events and other digital platforms.
Broaden Your Reach: Embrace Diversity
When companies target more candidate pools, they exponentially increase their odds of attracting a mix of people from different backgrounds. This presents new opportunities for fostering diversity and inclusion within the workplace, creating a more fair and welcoming environment. Embracing diversity improves the company’s reputation as a great workplace and introduces a wider range of perspectives and experiences to their teams.
Stay Ahead of the Curve
Don’t forget: Businesses must also stay updated on modern recruiting methods to find the best workers. This might involve ensuring that job openings are easily accessible on mobile phones or utilizing a user-friendly ATS like Wirkn to streamline the application process.
Today’s candidates are more discriminating. Why would you not want to maximize your chances of getting the word out AND converting them? Too many high-volume employers focus only on candidate traffic without considering how their application experience can turn on or turn off candidates.
It’s always a safe bet to direct the candidates to the right experience with a simple and intuitive application process. Equipping your Managers with tools that will help them save time and effort in hiring and, most importantly, ensure they can welcome candidates when they apply.
It’s as easy as that.
Reach out to us at [email protected] if you would like us to challenge the status quo and move the needle for harder-to-fill positions, or start your 10-Day Free Trial today!
