Having processed millions of applications for hourly jobs, Wirkn has a unique understanding of the employment market that has led us to a crucial conclusion: the candidate experience is paramount. It determines the quantity and quality of applicants and significantly influences their long-term engagement and retention in the workplace.
The candidate experience is the “front door” to your organization. Like any good host, you want your guests—prospective employees—to feel welcomed, valued, and respected from the moment they step in. Here are the top three reasons why a remarkable candidate experience is essential for engagement and retention.
1. Remove Barriers to Application
For several reasons, a simple, straightforward, mobile-first application process designed around the hourly worker will attract more candidates. Most importantly, the mobile-first approach aligns with the preferences and behaviors of today’s workforce, as mobile devices are ubiquitous and readily accessible. This approach enables potential candidates to quickly and conveniently apply for hourly positions using their smartphones, increasing the likelihood of engagement. Moreover, a simplified application process reduces friction and eliminates unnecessary steps, making it more appealing and user-friendly for individuals seeking hourly employment. By removing barriers and offering a seamless experience, employers can attract a larger pool of candidates, ultimately improving their chances of finding the right fit for their hourly openings. The focus on a candidate-centric strategy shows a dedication to offering what is needed immediately, laying the foundation for long-term engagement and retention.
2. First Impressions are Lasting Impressions
Your brand’s reputation in the employment market echoes the candidate experience you provide. Companies with a thoughtful, streamlined, and respectful recruitment process tend to attract more candidates. They also attract high-quality candidates who value an employer that treats its people well, even before they officially join the team. Remember, word travels fast—especially in the digital age. Positive experiences attract more applicants, while negative ones deter potential talent.
3. Candidate Experience Impacts Job Acceptance
Job seekers are more selective than ever: they no longer just consider the salary or job title. They assess their entire experience throughout the application and interview process. They want transparency, clear communication, and a sense of what it would be like to work with you.
A great candidate experience can tip the scales in your favor when a prospective employee decides between multiple job offers. On the contrary, a poorly managed hiring process can leave a sour taste, prompting talented candidates to decline an offer or not apply in the first place. The recruiting process is the first opportunity to show these attributes, leading to a more engaged workforce and, in turn, lower turnover rates. If employees feel valued from the outset, they are more likely to stay with the company longer, reducing hiring costs and improving continuity within your team.
As employers, we must understand that the recruitment process is not a one-way street but a mutual evaluation. While you assess candidates’ suitability for the role and the company, they are gauging your organization based on their experience during the hiring process. And their impression will significantly impact their decision to join or stay with your company.
At Wirkn, we prioritize the candidate experience, knowing it is key to attracting and retaining the right talent. We believe in transparency, open communication, and respect throughout recruitment. In doing so, we have seen firsthand the positive impact on our organization’s reputation, the quantity and quality of our applicants, and, ultimately, the overall retention rate.
So, as you open your organization’s “front door” to prospective employees, remember the power of first impressions and their potential impact on your company’s success.